Be careful of ownership bias when selling your home
24 Oct 2024
Selling a home is a significant financial move, often carrying deep emotional weight. Beyond the financial calculations and market considerations, the emotional attachment we form with our homes can create a barrier to a smooth and profitable sale. This emotional attachment can sometimes lead to what is known as "ownership bias" — a psychological phenomenon that can hinder the selling process and potentially reduce your chances of achieving a timely sale at full market value.